With the new regulations approved by the European Union, orders from outside the EU, especially those of low value, will begin to be subject to stricter controls and possible additional tariffs.
This directly affects millions of consumers in countries like Portugal, Germany, Italy, the Netherlands and Belgium, where the purchase of technological gadgets on international platforms has become very common in recent years.
But what does this change really mean?
Table of Contents
ToggleE-commerce in Europe is changing
The end of “invisible imports”
For a long time, many products shipped from outside the EU arrived without the consumer noticing any additional costs. The price displayed on the screen seemed final.
With the new regulatory framework, the situation changes:
Greater customs control.
Possible application of tariffs even on low-value products.
Stricter tax management.
Greater responsibility for international platforms.
In practice, this can translate into higher final prices or additional paperwork before receiving the package.
How does this affect consumers in Germany, Portugal, or Italy?
In markets such as Germany or the Netherlands, where consumers highly value transparency and legal protection, these measures reinforce the importance of buying within the European environment.
In Portugal, Italy or Belgium, where international online commerce has grown enormously in recent years, the impact can be felt especially in low or medium priced technology products.
The doubts that are beginning to arise are clear:
Is the price I see really the final price?
Will I have to pay anything extra when I receive the order?
What happens if the product has a problem?
How does the warranty work when the seller is outside the EU?
This new context changes the perception of "immediate savings".
We are prepared for the demand for our products, thanks to our large warehouse in Spain. People aren't aware of it yet, but it will be a significant change in the market.
Javier Mesa - Director
The importance of European stock and the real guarantee
At Blackview Phones we operate with distribution within the European territory, which allows us to offer:
Clear prices from the moment of purchase.
Faster deliveries in countries like Germany, Italy, or the Netherlands.
Extended warranty of more than 3 years on many devices.
Support adapted to the European market.
When price differences are reduced by the application of tariffs or taxes, the competitive advantage is no longer just in the initial amount, but in security and subsequent service.
Furthermore, many Blackview models are priced below €150, making them very competitive alternatives to direct imports, but with the peace of mind of operating within Europe.
Are we facing a structural change in European e-commerce?
Rather than a restriction, this new scenario can be interpreted as a normalization of the European digital market.
The EU is looking for:
To balance competition between local and international sellers.
Protect the consumer.
Ensure tax compliance.
Reducing distortions in e-commerce.
For the end user, this means that the purchase decision begins to be based less on minimal price differences and more on trust, guarantee and service.
Frequently asked questions that are arising in Europe
Will the price of all products purchased outside the EU increase?
It will depend on the type of shipment and the seller, but the trend points to greater control and possible application of additional costs.
Is buying within Europe safer now?
Yes, especially in terms of guarantees and tax clarity.
Will there still be affordable technology products?
Yes, but it will become increasingly important where they are managed and from where they are sent.
Does the European guarantee make a difference?
Absolutely. A warranty of more than 3 years provides stability that many direct imports don't offer.





